Why downtown Omaha Nebraska is ‘O’ so worth it

What’s your favorite thing about downtown Omaha? Let your mind wander over your favorite memories, the best meals, the sunny days, and the skyline sunsets.

Do you conjure the texture of cobblestones and vine-covered bricks in the Old Market or the smooth green of Gene Leahy Mall at The Riverfront?

Do you hear children laughing, buskers playing music on the street corner, or those conversations with friends that you can only have on a patio with a shared bottle of wine?

What downtown Omaha food makes your mouth water? A favorite restaurant? A retro candy or a sweet treat? What unexpected treasure catches your eye in the shop windows?

Downtown Omaha isn’t just a place. It’s an experience. It’s a memory made and a memory waiting to be shared.

That’s why Omaha Performing Arts is launching the ‘O’ So Worth It campaign.

What’s ‘O’ So Worth It?

The ‘O’ So Worth It campaign is an intentional effort to invite people downtown to support local businesses and share extraordinary experiences. It’s a reminder of everything that makes downtown Omaha so special.

It’s a call to you — no matter what neighborhood or suburb you call home — to come visit.

Omaha is a place that is always becoming. Even through its growing pains, it’s ‘O’ so worth it to get downtown. You’ll see the message across the metro as Omaha Performing Arts puts the spotlight on the iconic Omaha eateries, hotels, shops, and entertainment that make this city what it is.

There are an endless number of ways to explore. From free to swanky, an hour or a weekend, family-focused or a night out, it’s all right here. Watch this space for wayfinding help, event highlights, and recommendations for where to eat, shop, play, and stay.

Don’t be scared — we’ll be your guide. We know some really great places.